British Airways PESTLE Analysis

British Airways PESTLE Analysis The macro environment will be described by the PESTEL analysis, which helps to analyze general, long-term market influences. This is the best tool to analyse the external environment. It serves as a basic analytical tool for knowing market decline or growth. The framework helps to understand the impact of legal, political, economical, social and technological factors for the business environment. It helps to understand how the external environment may create opportunities or threats for an organization. The six different environments are often referred to as PESTAL and allow a PESTAL analysis to be conducted this allows the organisation to review and consider the environment in which it operates. The PEST factor that has contributed to the airlines industry for many years, but has brought a drastic change was from the disaster on September 11th 2001. (P)olitical: Airlines have to work within an operating restrictions. Alliance with other airlines increases the reachability of the airlines on top of it route alliance helps the alliance members to embark on political benefit mutually. Last decade was one of the testing times for the airline industry in terms of security with events like terror attacks across US in 2001 and in UK in 2005 which caused political imbalance and crisis. Customer confidence was all time down due to the terror attacks in the past 10 years and has resulted in strict safety laws in the US and European skies for airlines. Currentlys even the product and price are in the control of the government with the restrictions on flying. Though the open skies policy does exists it is not adopted by majority of the players and is still biased. Although great reforms have taken place, giving BA opportunity to grow and compete with other airlines. BA being a deregulated company needs processes which allow fast decision making. BA must consider the influence of the political factors along with the ecological and environmental issues with more emphasis on legal regulations on employee and customer interest. Political environment concerns the role of the government and its affects in an organisation it also includes the extent to which the government intervenes in the economy. Due to the terrorist attack many airlines such as British Airways stopped flights to certain countries such as the middles east and the main countries involved with the fear of their planes being attacked. This is therefore caused up a political stir with the fact that Britains fear them maybe the next victims of terrorist attacks. This has had a negative effects on the airlines as they have lost out on a lot of money because of the stoppage of flights to certain destinations. The authorities have had to make sure that certain rules have been put into place to make sure that the airlines are safe and that they abide by the rules. British Airways have had to rely on the political and environment effects on the feedback that they get to decide on what course if action to take on the airline. (E)conomical: The amount of economic activity in the economic environment is extremely important. The economic environment for airline industry in Europe can be described as difficult. In particular, challenges arise from the co-occurrence of adverse natural factors (especially for BA the ash storm). The global economy experienced a sharp downturn during the last decade, and this affected the air travel demand. In 2008 the economy of the developed countries as well as from the emerging markets experienced a dramatically decrease in growth. The airline industry lost a huge part of its usual profits. These changes lead to a change in demand; costumers are not ready and not able to pay former prices for the airlines. Some competitors of BA decrease there price level already. The demand for air travel is characterised by a high income elasticity.Therefore, as the world economy grows, the demand for air travel will also improve. The political situation in Iraq has helped to drive oil prices to a record high and for BA, the oil price rise might add  £100 million to their costs. In response, the cost of fuel surcharges is always at risk . BA is in the business of transporting people to and from worldwide destinations for both business and pleasure. If the international economy slows down, business trades less and fewer business people will use planes. Equally, people may choose less exciting holidays. Capacity in Europe outstrips demand, which leads to rate wars, equaling lower yields for companies. Economically, alliances lead to a control on capacity, therefore reducing competition and increasing yields. Alliances also reduce the near term possibilities of airport expansion. By code sharing airlines are able to not only split costs but to offer services and enter markets, they might ill afford to do on their own. This leads to less aircraft at airports, less space being required, and is another way in gaining access to prime airports, which can expand no further. (S)ocio-Cultural (Demographical / Sociological): On an average older fliers in European countries force airlines to develop new strategies in relation to their target groups. This is also required in view of the fact that higher numbers of commuters and the demand of lower cost airlines show an attitude change regarding airlines, potentially causing image problems for companies giving higher-cost air service. Airline customers use brand appeal as the main factor when they come to use airline service. Thus, this changing demand and lifestyle influenced airlines to concentrate on the look of their airlines and build powerful brand to gain small gain rather than loosing market share. The social and cultural influences on business vary from country to country however it is important that such factors are considered and include demographic and cultural aspects. These factors affect customer needs and the size of potential markets. Demographic changes have resulted in the development of the à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¹Ã…“greyà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ market who are spending more on leisure and travelling. Lifestyles, tastes and fashions are all changing; customers require opportunities to visit new and interesting, often long-haul, destinations. (T)echnological: In the airline industry, companies are forced to invest huge sums into RD measures to foster technological development and be cutting-edge. Currently, the focus lies in the fields of security and alternative energies. Advance technology is used by BA to increase engineering and the service quality of the flights which are the route to competitive advantage. In order to profitably satisfy customer needs, an organisation must understand its external and internal situation including the customer, the market and its own capabilities. Furthermore, it needs to understand and adapt to the dynamic and uncontrollable factors of the environment in which it operates. The technological environment is ever changing and therefore it is essential that a structured, detailed and continuous analysis of the principal dimensions of the technical environment is made. Technology in this industry is fast moving and very expensive. Alliances, give the opportunity for joint investment ventures, such as shared check-in systems. (E)cological: In view of high media covering, ecological influences become increasingly important. Especially airline companies have to show that they responsibly use the available resources and care for the environment. Following, BA reduced fuel and energy consumptions, which required improvements in engine technology and aerodynamics. BA is the airline which started reporting their environmental results 2 decades back. They make sure that they have least impact on the environment by more efficient operations, latest technology-engines and alternative fuels. They have goals of having zero waste to landfill in UK-2010, reduce the average noise per flight, cut down the CO2 emissions by half-2050 and improve in carbon efficiency by 25%-2025. For the ecological factors they have developed special programes for controlling climate change by controlling the carbon dioxide emissions. In order to make world a nicer place to live they are concentrating on recycling and reducing their waste material. (L)egal: A significant legal factor affecting BA is the power of trade Unions. BA has suffered many strike actions (August 2004 and August 2005) and is aware of the implications that the trade unions can cause. The walkout that recently happened in March 2010, expected to last three days, had forced the airline to cancel thousands of flights. A total of 1,100 flights out of the 1,950 flights scheduled to operate during the walkout were canceled. The airline had leased planes and crew from rival carriers to take up some of the shortfall. The Unite union of cabin crew had gathered some support from unions in the United States, Germany and Spain for its action taken to protest a pay freeze and changes to working conditions but the other unions had so far stopped short of pledging direct action that would affect BAs ability to refuel and service its planes. Talks broke down over a pay freeze and staffing changes. Analysts estimated that BA had lost more than 25 million pounds because of canceled tickets and the cost of contingency plans, which include leasing fully crewed planes from other airlines. Prime Minister Gordon Brown called for the strike to be called off immediately. Unite had planned a second, four-day walkout to begin March 27 and had said more strikes will be scheduled for after April 14 if the dispute was not resolved. It had pledged not to walk out over the busy Easter period. This is a case of cabin crew crisis but is because of the legal problems that BA faces quite often on regular basis. Firm resolution to this problem should be found to reduce risk and increase the returns. PESTEL analysis is a useful strategic tool for product development, sales planning, executing strategies and operational planning as well. It checks that the firms result are in line with the external impact of changes.

Optimism vs. Pessimism in Popes Essay on Man and Leapors Essay on Wom

Optimism vs. Pessimism in Pope's Essay on Man and Leapor's Essay on Woman     Ã‚   Both Alexander Pope's Essay on Man, Epistle 2 and Mary Leapor's Essay on Woman expound the fatalist contention that neither man nor woman can "win," as each individual exists in a world of trade-offs. Yet, by each author's singular technique of sculpting his ideas with the literary tools of contrast, argument, and syntax, the cores of the two essays turn back to back, evolving into distinct, but contrary perspectives of Man's (in respect to mankind) and Woman's existence. Pope asserts that a profusion of trade-offs establish a certain equilibrium point where Man hangs "on this isthmus of a middle state" (Magill 2629). After defining the boundaries of Man's oscillations through a procession of clever paradoxes of words, Pope conciliates Man's unpredictable balance, or fulcrum point, as the essence of Man as an individual. Although consistent with Pope's theory of life's extremes, Mary Leapor utilizes contrasting imagery within specific female case studies to decry the life of Woman as doomed to slavery by her inevitable fate. The two poets' views ultimately oppose each other. While Pope experiments with punctuation and precision, Leapor explores the effects of personalization. By subtly but convictively proposing an optimistic perspective, that Man's confused position is his claim to fame, Pope intones his poetry with an uplifting vitality readily conducted to his reader; whereas Leapor opines Woman's confused position as the doom of life's essence and transitively condemns her reader to the incurable pessimism she so vividly relates.    The essence of man, as defined by Pope, is a series of paradoxical, yet concrete sets of contrasting wo... ...les: 1968.    Dixon, Peter. The World of Pope's Satires. Methuen & Co, London: 1968.    Lonsdale, Roger. Eighteenth Century Women Poets. Ed. Oxford University Press, London: 1952.       Morris, David B. Wit, Rhyme and Couplet: Style as Content in Pope's Art. Jackson-Wallace, New York: 1993. Rosslyn. From Alexander Pope: A Literary Life. Cambridge UP, Cambridge: 1993.    Sherburn, George. The Best of Pope. Ronald Press Company, New York: 1929.    Soloman, Harry M. "Johnson's Silencing of Pope: Trivializing an Essay of Johnson: A Scholarly Annual. New York: 1992. on Man." The Age    Tillotson, Geoffrey. On the Poetry of Pope. Clarendon Press, Oxford: 1950.    Thomas, Claudia N. Alexander Pope and His Eighteenth-Century Women Southern Illinois Readers. University Press, Carbondale: 1994.       Optimism vs. Pessimism in Pope's Essay on Man and Leapor's Essay on Wom Optimism vs. Pessimism in Pope's Essay on Man and Leapor's Essay on Woman     Ã‚   Both Alexander Pope's Essay on Man, Epistle 2 and Mary Leapor's Essay on Woman expound the fatalist contention that neither man nor woman can "win," as each individual exists in a world of trade-offs. Yet, by each author's singular technique of sculpting his ideas with the literary tools of contrast, argument, and syntax, the cores of the two essays turn back to back, evolving into distinct, but contrary perspectives of Man's (in respect to mankind) and Woman's existence. Pope asserts that a profusion of trade-offs establish a certain equilibrium point where Man hangs "on this isthmus of a middle state" (Magill 2629). After defining the boundaries of Man's oscillations through a procession of clever paradoxes of words, Pope conciliates Man's unpredictable balance, or fulcrum point, as the essence of Man as an individual. Although consistent with Pope's theory of life's extremes, Mary Leapor utilizes contrasting imagery within specific female case studies to decry the life of Woman as doomed to slavery by her inevitable fate. The two poets' views ultimately oppose each other. While Pope experiments with punctuation and precision, Leapor explores the effects of personalization. By subtly but convictively proposing an optimistic perspective, that Man's confused position is his claim to fame, Pope intones his poetry with an uplifting vitality readily conducted to his reader; whereas Leapor opines Woman's confused position as the doom of life's essence and transitively condemns her reader to the incurable pessimism she so vividly relates.    The essence of man, as defined by Pope, is a series of paradoxical, yet concrete sets of contrasting wo... ...les: 1968.    Dixon, Peter. The World of Pope's Satires. Methuen & Co, London: 1968.    Lonsdale, Roger. Eighteenth Century Women Poets. Ed. Oxford University Press, London: 1952.       Morris, David B. Wit, Rhyme and Couplet: Style as Content in Pope's Art. Jackson-Wallace, New York: 1993. Rosslyn. From Alexander Pope: A Literary Life. Cambridge UP, Cambridge: 1993.    Sherburn, George. The Best of Pope. Ronald Press Company, New York: 1929.    Soloman, Harry M. "Johnson's Silencing of Pope: Trivializing an Essay of Johnson: A Scholarly Annual. New York: 1992. on Man." The Age    Tillotson, Geoffrey. On the Poetry of Pope. Clarendon Press, Oxford: 1950.    Thomas, Claudia N. Alexander Pope and His Eighteenth-Century Women Southern Illinois Readers. University Press, Carbondale: 1994.      

Neonatal Nursing

Nursery/Neonatal Nurse Chamberlain College of Nursing Nursery Nursing A Nursery Nurse is a nurse who provides medical care for newborns and infants. Although they usually work in hospital nurseries, some work in outpatient care centers or private residences, providing in-home care for sick infants. Nursery nurses can also be categorized as neonatal (newborn) or pediatric nurses, depending on the age group they serve.Nursery Nurses may have a different title but perform many of the same duties as RNs and LPNs, including: administering treatments, medications, tests, and procedures, assisting physicians, creating or updating patient care plans, maintaining patient records and other duties but this all depends on the nursery level in which they work. I would like to be a nursery/neonatal nurse because I love working with newborns, I want to be challenged in my career, and I want to have a rewarding/successful profession. I would love to become a Nursery/neonatal nurse.I love newborns, t hey are little bundles of joy and I can be trusted to care for them. It’s not an easy job as some people would think. Not all babies come out â€Å"healthy† some are born with defects and need special care and that’s where we come in. Before this class I just knew I wanted to be a nurse but I was lost with finding which nursing role was for me. I went through six different nurse titles and I believe this one suits me the best. Now that I know what kind of nurse I want to be I can make sure I’m taking all the right classes and working harder to become a nursery nurse.Becoming a Nursery Nurse takes training, experience and education. You would need working knowledge of health and safety, good communication skills, ability to work with a team, NNEB, CACHE level 3, NVQ level 2/3 or equivalent, previous experience working within a similar environment and a little bit more. You have to ask yourself am I physical, emotional and spiritual prepared to care for chi ldren, can I distract them during unpleasant procedures. I have asked myself these questions and I am ready to care for others children.As I have said before this role is not easy and it will challenge me to become a great Nursery Nurse to take great care of newborns. More advanced roles will usually require additional training and/or experience. There is an organization called NHS employing organizations that may provide support to nursery assistants and nursery nurses, working towards relevant qualifications. Becoming a Nursery Nurse is rewarding because considering that newborns don’t talk, their non-verbal signs need to be decoded by nursing professionals. To me this is an important skill because if we don’t know what the babies need we can’t take care of them.They can identify and interpret signs babies display, because of alterations in their health, and proper care can be delivered and shared with family members. Understanding of the child's pain or other behaviors can be transmitted to the family members. I can imagine how these nurses feel knowing that they’re making the babies healthy and happy. Nursery nursing care is an interactional process of three channels: it involves interactions between the professional/newborn and professional/newborn and family (Pinheiro EM, Siiva MJP, Angelo A, Ribeiro CA). Although the work is non-stop according to payscale. om (2010) â€Å"the average salary with an advanced degree is $80,000†. It couldn’t get any better when you love going to work every day and getting paid a good amount of money while doing it. Nursing is a great career to invest in if you love helping people. I love helping people but I would prefer to work with babies because they are helpless and need people like me who are dedicated to only them. I will stay in school and get the best education I can to advance in my career. I feel this profession will fulfill my dreams and I will have a rewarding career.Re ferences Caleeda (2007). Nursery nurse. From http://www. caleeda. co. uk/page24/page32/page32. html Crown copyright. NURSERY NURSE AND NURSERY ASISTANT. (2006) http://www. nhscareers. nhs. uk/explore-by-career/wider-healthcare-team/careers-in-the-wider-healthcare-team/corporate-services/nursery-nursenursery-assistant/ Pinheiro, E. , Silva, M. , Angelo, M. , ; Ribeiro, C. (2008). The meaning of interaction between nursing professionals and newborns/families in a hospital setting. Revista Latino-Americana De Enfermagem (RLAE), 16(6), 1012-1018. .

Tellurium Facts - Periodic Table of the Elements

Periodic Table of the Elements Tellurium  Basic Facts Symbol: Te Atomic Number: 52 Atomic Weight: 127.6 Electron Configuration: [Kr] 4d10 5s2 5p4 Element Classification: Semimetallic Discovery: Franz Joseph Meller von Reichenstein 1782 (Romania) Name Origin: Latin: tellus (earth). Tellurium Physical Data Density (g/cc): 6.24 Melting Point (K): 722.7 Boiling Point (K): 1263 Appearance: silvery-white, brittle semimetal Atomic Radius (pm): 160 Atomic Volume (cc/mol): 20.5 Covalent Radius (pm): 136 Ionic Radius: 56 (6e) 211 (-2e) Specific Heat (20 °C J/g mol): 0.201 Fusion Heat (kJ/mol): 17.91 Evaporation Heat (kJ/mol): 49.8 Pauling Negativity Number: 2.1 First Ionizing Energy (kJ/mol): 869.0 Oxidation States: 6, 4, 2 Lattice Structure: Hexagonal Lattice Constant (Ã…): 4.450 Lattice C/A Ratio: 1.330 References: Los Alamos National Laboratory (2001), Crescent Chemical Company (2001), Langes Handbook of Chemistry (1952), CRC Handbook of Chemistry Physics (18th Ed.) Return to the Periodic Table Chemistry Encyclopedia